Aduna
The Aduna story began in The Gambia, where our co-founder Andrew discovered a new purpose after the demands of his job led to chronic burnout and mental strain. While there, his experience working in a farming enterprise opened his eyes to the profound impact of superfoods.
Andrew saw not only the supercharged benefits they have on mind, body, and soul, but also the good they can do as a life-changing source of income and empowerment for rural farmers.
Meanwhile, after a business trip brought him to Senegal, Nick was exploring the unique properties of one of Africa’s most nutritious fruits – the Baobab.
United by a shared passion and a determination to connect individual health to the health of our planet, Aduna was born.
Since 2012, Andrew and Nick have been blazing the trails in superfood nutrition and sustainable sourcing, making Aduna one of the pioneers of the industry.
