About Us

A Letter from the Founders

Av(ə)njuː (noun) – a pathway; a way of making progress towards something meaningful. 

We’re Faye and Benedetta - great friends brought together by a shared passion for entrepreneurship, wellness, and creating a positive impact. 

Faye is from Sydney, Australia, a mother of two, with a passion for fashion and sustainability. Benedetta is from Genoa, Italy, a mother of three, with a passion for sport and business. 

Together, we created Avenue Athletica to make discovering exceptional wellness and active lifestyle brands effortless. 

As passionate consumers ourselves, alongside our own Avenue Athletica collection, we carefully select independent brands distinguished by beautiful design, outstanding quality, genuine innovation, and commitment to sustainability. We believe in products that not only look and perform beautifully but also help people live well. 

Our promise is simple: to introduce you to brands you’ll love, products you’ll trust, and founders whose passion is reflected in everything they create. 

Thank you for being part of the Avenue Athletica community and for supporting the independent businesses that make our journey so special. 

With gratitude, 

Faye & Benedetta
Co-Founders, Avenue Athletica