About Us

A Letter from the Founders

Av(ə)njuː (noun) – a pathway; a way of making progress towards something meaningful.

Avenue Athletica was born from a simple idea: creating a place where discovering exceptional wellness and active lifestyle brands feels effortless.

As passionate consumers ourselves, we spent years searching for products that combined beautiful design, outstanding quality and genuine innovation. Along the way, we discovered incredible independent brands that deserved a wider audience but were often difficult to find.

That journey inspired Avenue Athletica.

Today, Avenue Athletica is a curated store bringing together some of the world's most exciting independent brands across activewear, wellness, beauty, nutrition, accessories and mindful living. Every brand is personally selected for its craftsmanship, originality and commitment to creating products that genuinely enhance everyday life.

We believe shopping should be inspiring. It should introduce you to brands you've never discovered before, products you'll love for years to come, and founders whose passion is reflected in everything they create.

Our promise is simple: to thoughtfully curate a collection that you can trust—saving you time, introducing you to exceptional brands, and making it easier to discover the very best in modern wellness.

Thank you for being part of the Avenue Athletica community and for supporting the independent businesses that make our curated store so special.

With gratitude,

Faye Mantis & Benedetta Gattorno
Co-Founders, Avenue Athletica