Av(ə)njuː a way of approaching a problem or making progress towards something.
Avenue Athletica came out of the need to find ethically made, sustainable athleisurewear whilst not compromising on quality. Activewear that is comfortable enough that you can wear day to day, whether on a school run, lounging at home, going for a run, taking a yoga or pilates class, whilst still being sustainable.
The Avenue Athletica activewear label uses high quality fabrics with recycled performance fibre, made by REPREVE®, for the majority of their production. The high-quality fibres are made from recycled materials, including post-consumer plastic bottles and pre-consumer waste. Each pair of leggings uses plastic from approximately 13 bottles that were destined for landfill or possibly our ocean.
By re-purposing and re-using, Avenue Athletica is joining the movement towards reducing the creation of plastic pollution and although our products are not yet 100% recycled due to fabric limitations we are working towards this in future collections.
In addition the brand promotes conscious choices. This includes our brand ideology, based on consumer demand rather than bulk orders and in turn minimising waste. Each collection will run limited numbers with more frequent drops to adapt to order and customer demand.
On the journey to create Avenue Athletica, we discovered a love for other lifestyle brands that share strong brand values, and with that Avenue Athletica came to life from concept to a place where likeminded brands meet.
Founder of Avenue Athletica