Apriori

Founded in 2016 in London, Apriori is known for its extraordinary collection of toothbrushes. In late 2019 Apriori has taken an everyday item and redesigned it in a clear, elegant and simple way, that’s how the SLIM by Apriori line was born.

The SLIM by Apriori represents a departure from traditional oral care products, with its focus on combining effective cleaning with sustainability and a striking aesthetic.

The toothbrush, developed in cooperation with dental specialists, has been recognized for its design excellence with a Red Dot Award in 2020.

But Apriori doesn’t just stop at beautiful design and top-notch oral care; the brand is also committed to sustainability and eco-friendliness. With the use of plant-based and compostable materials, bio-based filaments, and compostable packaging, Apriori prioritizes reducing its impact on the environment.

Sustainability is at the heart of everything Apriori does, and by creating products that are both beautiful and sustainable, the brand is setting a new standard in the industry and paving the way for a more eco-friendly future.