SoKind

At SoKind, we strive to create a new standard for skincare for women and babies, developed with simple formulas, natural ingredients, and always with the environment in mind. From day one, our mission at SoKind has been to develop effective, natural, and beautiful products that take all the best from...
At SoKind, we strive to create a new standard for skincare for women and babies, developed with simple formulas, natural ingredients, and always with the environment in mind.
From day one, our mission at SoKind has been to develop effective, natural, and beautiful products that take all the best from Nordic skincare routines and share them with the rest of the world. That is why we have created a skincare line for women, pregnant women, and babies, which will make it easy to replace some of the most used products in the everyday routine with a safe alternative.
We intend to make it easy and accessible to choose pure and natural skin care for you and your children each and every day.

It is important to us that all products we develop are Allergy Certified, and so clean that they can be used by both pregnant and breastfeeding women. These principles should not only benefit pregnant and breastfeeding women but also all women who strive for natural and effective skincare.
The philosophy behind SoKind is reflected in our selection of gentle ingredients and in our awareness that selected principles must be the basis of everything we do. An example of how this is expressed is in the fact that our products are not only perfume-free but also fragrance-free. This is something we have chosen to do because we believe that babies should smell like babies and not like products containing fragrance or perfume, just like mothers should smell exactly as they do because the sense of smell is one of the first senses that babies develop to recognize their mothers.
We have also carefully selected the ingredients that the products are based on, and we focus on using as many local and Nordic ingredients as possible.
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  • Blissful MomentBlissful Moment
    AVENUE ATHLETICA

    Blissful Moment

    Cooling and moisturizing belly sheet masks that hydrate and care for the pregnant belly before, during and after pregnancy.
    £32.00
    £32.00
  • Silky EssentialSilky Essential
    AVENUE ATHLETICA

    Silky Essential

    A body lotion that provides intense moisture and nourishment to the skin through its active and natural extracts from Aloe Vera, Seaweed, and Shea Butter.
    £45.00
    £45.00
  • Bubble TimeBubble Time
    AVENUE ATHLETICA

    Bubble Time

    A soft, foaming Shampoo and Body Soap that contains nourishing oils from Oats and Jojoba. The mild formulation with oils and Aloe Vera ensures a mild cleansing for skin and hair, without having a drying effect.
    £22.00
    £22.00
  • Pure KindnessPure Kindness
    AVENUE ATHLETICA

    Pure Kindness

    A natural, preventive, and moisturizing multi-product that protects, heals, soothes, and rebuilds chapped, cracked, and dry skin anywhere on your own or your baby's skin.
    £36.00
    £36.00
  • Baby PouchBaby Pouch
    AVENUE ATHLETICA

    Baby Pouch

    Our 100% cotton pouch is designed specifically for parents on the go. Its size makes it the perfect accessory for organizing and carrying essentials for your baby, such as toys, diapers, and wipes.
    £6.00
    £6.00
  • The Pregnancy Stretch Mark DuoThe Pregnancy Stretch Mark Duo
    AVENUE ATHLETICA

    The Pregnancy Stretch Mark Duo

    Treat your skin on your belly with extra love as it grows throughout your pregnancy. Our Sheet Masks contain a specially selected combination of Aloe Vera, Coconut Extract, and Cucumber, which all together give your skin care, moisture, and a cooling effect. Create a...
    £70.00
    £70.00
  • Tiny SoftnessTiny Softness
    AVENUE ATHLETICA

    Tiny Softness

    A nourishing Baby Lotion that, with natural nurturing oils from Almond, Olive, and Shea Butter, helps maintain the skin's natural barrier.
    £24.00
    £24.00
  • Pregnancy Skin Care KitPregnancy Skin Care Kit
    AVENUE ATHLETICA

    Pregnancy Skin Care Kit

    4 tailor-made skincare products for pregnancy. The kit prevents and reduces stretch marks, dry and itchy skin and increases the skin's own elasticity and collagen production.
    £119.00
    £119.00
  • Dear Baby Skin Care KitDear Baby Skin Care Kit
    AVENUE ATHLETICA

    Dear Baby Skin Care Kit

    An essential range of head-to-toe products designed to gently care for your baby's skin. Formulated with natural ingredients that nourish, protect and moisturize to keep your baby's skin soft and balanced
    £62.00
    £62.00
  • Renew You Dry BrushRenew You Dry Brush
    AVENUE ATHLETICA

    Renew You Dry Brush

    Meticulously designed to elevate your skincare routine and leave your skin feeling impeccably smooth, rejuvenated, and radiant.
    £22.00
    £22.00
  • Renew You Dry Brush - UpsaleRenew You Dry Brush - Upsale
    AVENUE ATHLETICA

    Renew You Dry Brush - Upsale

    Experience the transformative power of our Renewing Dry Brush, meticulously designed to elevate your skincare routine and leave your skin feeling impeccably smooth, rejuvenated, and radiant. This exceptional dry brush unlocks a world of benefits, specifically tailored to address a range of skin concerns...
    £15.00
    £15.00
  • Love LinesLove Lines
    AVENUE ATHLETICA

    Love Lines

      Cream for the prevention and reduction of stretch marks.
    £55.00
    £55.00
  • Velvet DropletsVelvet Droplets
    AVENUE ATHLETICA

    Velvet Droplets

      A soothing Baby Oil with nourishing oils from Oats and Jojoba, created to protect and nourish your baby's sensitive skin.
    £20.00
    £20.00
  • Little MiracleLittle Miracle
    AVENUE ATHLETICA

    Little Miracle

    An extra moisturizing Cream for Nappy Changes, rich in natural and caring ingredients, so that all nappy changes are gentle on your baby's sensitive skin.
    £22.00
    £22.00