Elisabeth33

Born In Stockholm, Sweden, Lisa Gustafsson has been fascinated by botanicals since she was a child, when she began collecting flowers and plants in her garden to make beauty concoctions. A keen interest in beauty, combined with a strong connection to the power of scent, has been a constant theme...
Born In Stockholm, Sweden, Lisa Gustafsson has been fascinated by botanicals since she was a child, when she began collecting flowers and plants in her garden to make beauty concoctions. A keen interest in beauty, combined with a strong connection to the power of scent, has been a constant theme throughout her life.

Lisa trained to become a holistic nutritionist, registered with The Complementary Medical Association and she began to embark on learning about clean beauty.

Interested by no-water shampoo bars for their environmental impact and almost surreal quality within the market, Lisa found herself disappointed by what was available in the UK. Many products that she tried didn’t work for her hair, and she felt that she could develop a beautiful, effective, allergen free alternative drawing on her expertise in nutrition and plants. Lisa wanted to create a classic shampoo bar for all hair types, something you can rely on and come back to again and again.

The product was developed working alongside a chemist with stellar natural and organic credentials. Scent was a central factor for Lisa and a signature fragrance was developed working closely with a perfumer in the iconic Grasse region of France using natural ingredients such as petitgrain and bergamot.