Lost Sol

Lost SolBorn from a love of travel (and too many bad towels), Lost Sol creates high-quality microfiber beach towels designed to move with you. Lightweight, compact and quick-drying, they’re made for chasing the sun - from Bondi to Barcelona, Lisbon to London. Crafted from premium recycled materials, every towel blends function...

Lost Sol
Born from a love of travel (and too many bad towels), Lost Sol creates high-quality microfiber beach towels designed to move with you. Lightweight, compact and quick-drying, they’re made for chasing the sun - from Bondi to Barcelona, Lisbon to London.

Crafted from premium recycled materials, every towel blends function with style - capturing the feeling of summer through bold, destination-inspired design. We’re here to make travel feel lighter, look better and leave less behind.

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  • Byron Bay | PastelByron Bay | Pastel
    AVENUE ATHLETICA

    Byron Bay | Pastel

    Byron Bay | Pastel 160cm x 80cm  Breathe in the laid-back charm of Byron Bay with a towel inspired by its soft, natural beauty. Gentle sage, misty eucalyptus and washed seafoam tones reflect the rolling hinterlands, salty breezes and tranquil tides that define this...
    £39.00
    £39.00
  • Santorini | BoldSantorini | Bold
    AVENUE ATHLETICA

    Santorini | Bold

    Santorini | Bold 160cm x 80cm Immerse yourself in the striking beauty of Santorini every time you lay back in the sun. Our sand-free beach towel is inspired by the island’s bold blues and crisp whites, reflecting the contrast of azure waters against whitewashed...
    £39.00
    £39.00
  • Mallorca | PastelMallorca | Pastel
    AVENUE ATHLETICA

    Mallorca | Pastel

    Mallorca | Pastel 160cm x 80cm  Bask in the warm, sunlit beauty of Mallorca with a towel inspired by its soft, earthy elegance. Sun-faded terracotta, warm peach tones and sandy neutrals reflect the island’s rustic charm, where weathered stone villages meet golden shores and...
    £39.00
    £39.00
  • Mallorca | BoldMallorca | Bold
    AVENUE ATHLETICA

    Mallorca | Bold

    Mallorca | Bold 160cm x 80cm  Feel the warmth of Mallorca with a towel inspired by its bold, sun-drenched landscapes. Rich terracotta, deep amber, and golden citrus tones echo the island’s rugged cliffs, sun-baked villages, and fiery Mediterranean sunsets. A nod to the iconic...
    £39.00
    £39.00
  • Byron Bay | BoldByron Bay | Bold
    AVENUE ATHLETICA

    Byron Bay | Bold

    Byron Bay | Bold 160cm x 80cm  Embrace the untamed beauty of Byron Bay with a towel that reflects its vibrant, sunlit landscapes. Inspired by the deep, bold greens of its rolling hinterland, swaying palms, and rugged coastal cliffs, this sand-free beach towel brings...
    £39.00
    £39.00
  • Santorini | PastelSantorini | Pastel
    AVENUE ATHLETICA

    Santorini | Pastel

    Santorini | Pastel  160cm x 80cm  Step into the serene beauty of Santorini with a towel that captures the island’s softer side. Inspired by the sun-faded pastel tones of cliffside villas and dawn-lit horizons, this sand-free beach towel blends elegance with effortless functionality. Hints...
    £39.00
    £39.00
  • Lost Sol - Tote Bag
    AVENUE ATHLETICA

    Lost Sol - Tote Bag

    40cm x 43 cmSimple, stylish and sturdy.  Our tote bag is the ultimate beach-day companion - stylish, sturdy and just the right size for your Lost Sol towel, sunglasses, a good book and all the extras.
    £10.00
    £10.00