Boldwill

Boldwill, formerly known as Iron Roots, is a Dutch brand founded with the mission to create a healthy and sustainable alternative to regular sportswear. We’ve always found it weird that sports inherently makes you healthier, but the sportswear that you workout in neither is healthy for you or the planet....
Boldwill, formerly known as Iron Roots, is a Dutch brand founded with the mission to create a healthy and sustainable alternative to regular sportswear. We’ve always found it weird that sports inherently makes you healthier, but the sportswear that you workout in neither is healthy for you or the planet. That is what we are here to change.
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  • [PF35.Wood] T-Shirt[PF35.Wood] T-Shirt
    AVENUE ATHLETICA

    [PF35.Wood] T-Shirt

    Our PF35.Wood t-shirt is made from the lightest plastic-free material we’ve been able to create so far. The fabric is a mix of TENCEL™ Lyocell and GOTS-certified organic cotton and weighs just 140 gsm, making it an ideal choice for higher-intensity workouts.For the design,...
    £54.00
    £54.00
  • [PF12.Wood] Tanktop[PF12.Wood] Tanktop
    AVENUE ATHLETICA

    [PF12.Wood] Tanktop

    Our PF12.Wood tanktop is made from a breathable, 100% TENCEL™ Lyocell interlock fabric. This wood based material is naturally odor-repellant and antistatic, which makes it ideal for going on a run, or a gym session.For the design, we’ve chosen a classic shade of black,...
    £48.00
    £48.00
  • [PF40.Wood] Half Tight[PF40.Wood] Half Tight
    AVENUE ATHLETICA

    [PF40.Wood] Half Tight

    Our PF40.Wood half tight has been made to push natural boundaries. Designed with plant-based materials at the core, it’s built to enhance your run or hybrid training.We’ve implemented a partly bio-based version of elastane into TENCEL™ Lyocell yarns, creating a completely unique interlocked fabric....
    £72.00
    £72.00
  • [AC95.OC] Baseball Cap[AC95.OC] Baseball Cap
    AVENUE ATHLETICA

    [AC95.OC] Baseball Cap

    Our baseball cap is made for your everyday life. Whether your going for a workout, or just for a trip in the city, this breathable baseball cap makes sure you always look your best.It has a classic, 6 panel design with an adjustable strap...
    £46.00
    £46.00
  • [AC35.Hemp] Sports Towel[AC35.Hemp] Sports Towel
    AVENUE ATHLETICA

    [AC35.Hemp] Sports Towel

    Our AC35.Hemp sports towel can be used with any sweaty workout. Whether you have been in a CrossFit WOD, went running through the woods, or did some HIIT, our naturally odor-repellent towel has got you covered.We have made this towel from a soft, yet...
    £38.00
    £38.00
  • [AC23.Glass] Sports Bottle[AC23.Glass] Sports Bottle
    AVENUE ATHLETICA

    [AC23.Glass] Sports Bottle

    We designed the AC23.Glass sports bottle to be a plastic free solution for refillable drinks. Usually sports bottles contain harmful chemicals like BPA and PFAS, which when exposed to humans can cause long-term health problems.This bottle is completely free of harmful chemicals and can...
    £26.00
    £26.00