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What is CBD & Simple Facts You Need to Know

Since the Ancient Egyptians first smeared kohl on their eyelids, beauty products have evolved greatly, thanks to the discovery and re-discovery of ingredients and technological innovations. While it may feel like CBD is a relatively recent innovation, it has been around for a lot longer. Hemp was one of the earliest plants cultivated by humans, and its properties have been used for over 3,000 years in herbal pharmacopeia. However, it's only in the last 100 years that its beneficial properties are starting to be identified and fully understood. With the rise in CBD skincare being marketed to help everything from acne-prone skin to wrinkles and signs of ageing, we bring you simple CBD facts you need to know.
What is CBD?
CBD (also known as cannabidiol) is the non-intoxicating component of marijuana or hemp plants. It is extracted as a powder and typically mixed with an oil like olive, hemp, or coconut, all of which enhance application and effectiveness. The plant is rich in cannabinoids and helps restore the overall balance in the body, among other benefits.
CBD oil in skincare won't get you high because it doesn't have the mind-altering properties of marijuana's tetrahydrocannabinol (THC) content. It's extracted from the stalks and stems of the hemp plant, whose THC content is exceptionally low.
Why is CBD good for skin?
CBD diffuses reactivity in skin—think redness, rough texture, and dullness—by telling skin cells to behave more calmly. It has been found to be beneficial in helping to reduce the symptoms associated with inflammatory skin conditions.  
Does CBD help acne-prone skin?
Acne-prone skin can feel uncomfortable, so skincare ingredients that soothe and calm the skin (that's where CBD comes in) are likely to visibly reduce breakouts and breakout-related redness.
Numerous studies have shown that CBD has soothing benefits when applied to the skin, which makes it a suitable ingredient for acne-prone skin, while its calming benefits help reactive skin look and feel better.
CBD for skin ageing and wrinkles
Because it comes from a plant, it's not surprising that CBD also has antioxidant properties. The antioxidants in CBD are one way topical use helps lessen the visible signs of ageing. By counteracting free-radical damage and reducing the look of inflammation, cannabidiol skincare can help to visibly diminish issues like wrinkles, skin dullness, and red-coloured skin tone.
CBD for sensitive skin
One of CBD's benefits is its significant soothing properties. Its substantial skin-calming and skin-normalising effects can help minimise issues related to skin sensitivity, including redness and reactivity. Since all skin types are affected daily by environmental stressors, CBD's soothing mechanism can help keep everyone's skin in check.
At Avenue Athletica, we work with only premium brands such as Nature's Journey, who blend their own premium quality CBD together with potent plant extracts and other skin-friendly natural ingredients such as extracts, essential oils, plant oils and vitamins.

Start your CBD wellness journey with some of our favourite Nature's Journey products such as the Nurturing Day Cream, Restoring Night Cream, and the Radiance Facial Oil. Don't miss their award-winning and bestselling Sleep Easy Pillow Mist, to help you drift off to perfect slumber. 
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